Higgsfield secured an additional $80 million Series A extension round, bringing its total Series A funding to over $130 million, to date. The funding round was co-led by Accel, AI Capital Partners (Alpha Intelligence Capital’s US-based fund), and Menlo Ventures.
This latest funding round brings the company’s post-money valuation to over $1.3 billion.
Higgsfield said that it plans to use the new capital to scale its operations and grow its workforce.
Higgsfield AI is a generative video startup that provides a unified, browser-based platform for creating high-quality, cinematic short-form content. Founded in 2023 by former Google Brain employees and led by CEO Alex Mashrabov (formerly Head of Generative AI at Snap), the company focuses on “democratizing” professional video production for creators, marketers, and enterprises.
Higgsfield differentiates itself by acting as an “orchestrator” or reasoning engine that chains multiple third-party AI models (like OpenAI’s Sora 2 and Google’s Veo) into unified production workflows rather than building only foundational models. The new capital is earmarked for international expansion, enterprise sales efforts, and growing the workforce from 70 to approximately 300 employees by the end of 2026.
Higgsfield is built specifically for social media marketers. While rival AI tools like Sora or Runway focus on cinematic art, Higgsfield focuses on brand control. It solves the “chaos” problem of AI by ensuring characters and products look identical across every frame, making it a professional tool rather than a toy.
Since launching in April 2025, the platform has gained over 15 million users and produces around 4.5 million videos daily, mainly for commercial and marketing purposes.