10Beauty, a Boston-based beauty startup developing the first full-service robotic manicure system, has raised $23.5 million in new funding led by Story Ventures.
Founded in 2019, 10Beauty has raised more than $70 million from leading venture firms and investors, including Story Ventures, Karlie Kloss, Sara and Erin Foster, Bethenny Frankel, and Victoria Beckham.
With fresh finds, the startup is now starting its initial deployment across retail and salon partners, including Ulta Beauty, Nordstrom, 7am, and the Belgrade Group, and has agreements in place for approximately 850 machines across its first retail partners.
“We’re rethinking how beauty services get delivered, starting with the traditional manicure,” said Alex Shashou, co-founder and co-CEO of 10Beauty.
“People love manicures, but the experience has historically been hard to fit into everyday life. Our vision is to make a beautiful, long-lasting manicure more consistent, more convenient, and available in the places people already are. This funding helps us continue learning in real environments and expand with the right partners.”
10Beauty is redesigning the traditional polish manicure for today’s consumer: a beautiful, long-lasting manicure, delivered with robotics, computer vision, and a proprietary polish system in the places people already shop, work out, travel, and spend time.
The 10Beauty robotic manicure system performs the full manicure workflow, including polish removal, nail shaping, cuticle care, color application, top coat, and drying.
The system uses computer vision and precision robotics to deliver a consistent service, while single-use polish pods, similar in form to a coffee capsule, help make each manicure hygienic and repeatable.